About VisionPoints: Who We Are
We’re the small-business Experience Design company that saves you big frustration making little efforts that go nowhere. We’re experts in Experience audits and website user testing, put together with strategic positioning, compelling content, and design solutions so you can grow your business.
Whether you’re a traditional “bricks-and-mortar” company or a business operating solely on the Internet, we at VisionPoints want to help you increase sales and word-of-mouth. These days, “good enough” customer experience is everywhere and your customer knows it. We’ll help you go beyond just making a sale, to making Maximum Customer Experience to encourage future sales and power you forward.
Our packaged solutions include:
• Positioning—(market research, company research, customer research/ user testing + Pinpoint focus)
• Content—(planning, structure, writing, and marketing strategies esp brochures, ads, web 2.0)
• Design—(interior, graphic, customer service/ staff Experience)
One company, integrated solutions so you can share your passion—and grow your business.
Our team has spent almost an equal amount of time on the business/management side, and the design/development side, of companies large and small.
Sure, we believe in good design. We believe in measuring, proving, and growing real numbers with good design.
We’ve proudly worked on the inside of some big firms who were already successes and some small firms who took off, curious and taking notes all the while. We’ve been with corporate conglomerates and entrepreneurial ventures. We have worked for a few spectacular failures, which taught us so much about proactive involvement in engineering growth.
Yes, growth has to be engineered, in a sense; unless you get very lucky, it doesn’t just happen without a Vision and a way to Go Where Your VisionPoints. If you do get very lucky, the day comes when as a mid-size firm, you still need to engineer that growth, as your fabulous startup flattens out.
To create that wildfire again, it’s time to discover the Vision. It’s been there all along! but in a fast-paced business, there’s no time to nail it down.
Kelly Erickson, Owner, Creative Director
Kelly brings a diverse background in management, interior and graphic design, and research to her position as VisionPoints’ founder.
“Can remarkable—Maximum—Customer Experience save your business? You bet! Through my blog, Maximum Customer Experience, one of the longest-running sources for great Customer Experience tips and strategies, and my work with clients at VisionPoints, I help plan the changes that make marketing to and connecting with your customers easier than ever before. If you’re under pressure to make this the best year ever (who isn’t?), I’d love to talk with you to find the solution for your small biz.
“Good commercial design is not an arbitrary decorative art. It’s an essential tool for the success of any business,” Kelly says. “It requires solid research—and there’s no doubt it can deliver bottom-line results.
“I started in interior design, got drawn into graphic design just by doing my own graphics at first, and after a few turns around corporate and a couple of stints working for myself, I realized that nothing made me happier than when I was putting all the ideas together.
“Integrated Experience design was a natural evolution of design work and the sound business strategy I believe is critical to business growth. I love showing businesses ways to grow that they’ve never thought of before, and I hate hate hate watching them die needlessly.”
Kelly attended the University of Massachusetts, Amherst, MA, with majors in English and Spanish; she holds a BFA in Interior Design, with concentration in Graphic Design, from Drake University, Des Moines, IA.
She is the author of the well-respected Maximum Customer Experience Blog, an AdAge Power 150 blog and one of the longest running sources for great Customer Experience tips and strategies on the web. Kelly has an absolute passion for helping other business owners and leaders to Go Where Your VisionPoints.
What’s it like working with us?
Easy? No. Hey, it took a while for the company to lose focus. It’s going to take some serious thinking on your part and ours to help us redirect and refocus you on Maximum growth. We’ll keep you on track with hard-hitting questions and eye-opening “homework,” but if we’re telling you straight, it’s not easy until we’ve gotten your Ideal Customer in our sights. The good news for you is, the work we’re doing behind the scenes is way harder. We’re putting all of our expertise to work for small businesses just like yours every day.
Quick? With smooth approvals at your end, yes, designing your Maximum Customer Experience is pretty quick. It depends on the package you select, of course, but you can be reading your finished report and putting our recommendations to work for you in as little as 2–6 weeks.
Are you ready to grow? Read on…
There are many choices for incremental improvement of business elements out there. Should I hire an interior designer? A graphic designer? Do a bit of market research? Survey my customers? Send a mailing, do a new ad? Can I handle it all myself? Do I have the time, or the expertise? Will I know how best to use my limited dollars? (Even the Big Boys have limited dollars.)
The big question is, can incremental improvements truly help your business thrive, or are you ready for a Solution which drives long-term growth by maximizing every point of customer interaction?
Choosing the Solution that’s right for you is as simple as this:
Website only?
We can deliver your Website Audit or Web Experience Solution to your virtual doorstep no matter where you are in the world, so you can start seeing the benefits of great Customer Experience at your website right away.
Local/ “bricks-and-mortar” business?
The Pinpoint Report and complete Experience Design Solution give your the best of both worlds—the solid strategy to get your website working as your 24-hour-a-day salesperson and strategy and design for your physical space—your store, restaurant, office, or hotel in the greater Philadelphia/ Delaware Valley area.
Smaller-scope project?
Designed to focus on only one specific issue at a time, MicroScope projects are for clients who want to tweak their Customer Experience or add value to another of our packages.
Like having a “Re-focus” button to grow your business
Some might say we’re fanatic about small business at VisionPoints. We’re leading the charge for design that powers growth, that’s for sure. We want clients to make more money, to relax and enjoy their Vision for the business, and to have energized staff, suppliers, and customers. Your completely unique Experience Design will have far more impact than just a lovely restaurant, store, or office and beautiful stationery, website, etc.
Creating Maximum Customer Experience gives your company new focus and direction—and that’s what VisionPoints is all about.
Click on any of the links in the text above to learn more about how we can help your small business. You can also check out our Frequently Asked Questions, and if you’re ready, let’s get started now!
