New clients spinning their wheels, ready to change direction
Why choose VisionPoints?
- You spend too much time (and money!) on “marketing” ideas without great results
- Your field is crowded
- Sales have been flat
- You're looking for ways to explain the truly special offerings you have
- You need to demonstrate the ways you can serve your customers that are unique
- You feel like you're spinning your wheels
Has the Vision you had for your company been lost in your day-to-day operations?
When we surveyed business owners in the Delaware Valley last year, the results were conclusive: 88% of owners said yes.
- 58% of design consumers said research and design work they had purchased had very little effect, or none at all, on their growth
- 72% of design consumers are somewhat or very dissatisfied with their designer's ability to produce tangible results for their company
- 70% of non-consumers do their own work because they believe hiring others will cost too much
- 79% of non-consumers said their own research and design work had very little effect, or none at all, on their growth
- 88% of all respondents believe the vision they had for their company has been lost in day-to-day operations
We found that in businesses with less than 50 employees in this area, 60% were non-consumers, attempting to do their research and design themselves; the remaining small-to-medium business owners were consumers mainly of interior design (5%) or graphic design (27%) services, and some who used both an interior design firm and a graphic design firm (8%). Very few had used any formal market research (2%). Even fewer (less than 1%) had ever worked with a branding agency.
You need to grow to survive—so what's the answer?
VisionPoints' five Ps—Perspective, Purpose, Perception, Pinpoint, and Presence—bring the Vision you have into focus and make sure it's delivered clearly to your customers. Not only does our goal of helping you deliver Maximum Customer Experience help you share your passion, you will also achieve bottom-line results—helping to grow your business.
How can integrated research and design be measured? Gather your numbers, because VisionPoints measures these key indicators and more, against your current figures:
- Revenue growth
- Increase in customer base, recall, traffic, satisfaction, word-of-mouth recommendations
- Decrease in unnecessary ad spending
- Better employee retention and performance—decreased hiring and training costs, vastly improved customer relations
The last word?
We come in and measure everything. We know your floor plan, but more importantly, VisionPoints knows your business plan. We look at everything, top to bottom, in a way that you could not do yourself without putting everything else on hold. With VisionPoints’ help, this information will power you forward. We want to be partners in your growth.
Our clients are good company to be in. You've come to VisionPoints because we insist on results that can be measured in impact on your business. You know that we're obsessed with your success, and that's a good thing.
Join our clients. Get started now!
