Panorama Motel launches their Experience Design Solution!
Integrated design elements: Modern, enticing, distinctive
Peter and Roxann Flynn, owners of the Panorama Motel in Hampton, New York, were ready for an update of their graphic materials. “We've just spent two years upgrading every aspect of our rooms,” Pete says, “and it's time to unify our revamped physical Presence with the materials guests see before and after they visit us.” First up: a logo to represent the Panorama as they move forward.
Long-view Experience Design Solution
Roxann says, “Kelly worked with us to get the big picture of where we want to go with the Motel. She encouraged us to dig into our travelers' needs, the elements of our Experience which create the most satisfaction for guests, and our own hopes and dreams. VisionPoints put together a long-term plan for growing the motel's customer base, and we've been working the plan one element at a time. The time we spent before we redesigned a single thing has really paid off.
Conveying comfort, showcasing value
“Our new logo and tagline captures the spirit we want to convey to guests. We're still a little rustic, comfortable and homelike as we've always been, but the clean fresh look says we've got a foot in the future, too.”
Business cards, letterhead, new signage, and a really fresh brochure (top of page or click here for a pdf version) complete the first stage of the graphic "makeover" for the Panorama.
More to come!
We'll keep you up-to-date—in Spring 2008, the Panorama plans to unveil a whole new website. VisionPoints will be using their new, integrated Presence to bring the Motel even closer to Maximum Customer Experience.
Case studies, testimonials, and other mentions of clients by name are made available only
with client approval (and are good for you! Ask us why during our Discovery meeting).
Ready to create your Maximum Customer Experience? Get started now!
