When can we start?
Has a change in your firm got you thinking about your Vision?
- New funding—Rising (or falling) revenues
- Change of ownership—Change of name
- New product introduction—New services
- Big announcement—Award—Event coming up
- Recent move—Expansion
- New customer—New markets
- Dissatisfied with current procedures—Time for a change in tactics
Ready to share your passion and grow your business?
Start right now—begin thinking about your goals and growth by submitting our simple online form. If you prefer, you may follow this link for other contact methods.
You: Gather your printed materials and any other information we'll need to see.
We: Arrive at the Discovery meeting ready to tour your space, ask plenty of questions, and set those measurable business goals that will help you Go Where Your VisionPoints.
We'd love to be a partner in your success. Our Discovery meeting begins your Solution at no obligation to you.
What's the Experience Design Solution Process?
After our Discovery meeting, VisonPoints’ work begins with an experience audit, or evaluation, followed by extensive research and interviews.
The Perspective of an outsider's eye is often the most eye-opening step. Our experts evaluate your site, materials, promotion methods, and personal interactions. We research not only your firm, but your field, location, and current business climate, to give a full picture of your current standing in the broader market. With this in-depth analysis we look for strengths you should exploit, and directions to explore for future growth.
In Purpose (both original and current), we conduct interviews with management and staff, and answer the questions: What was the Vision that got you into business? Does that Vision still work today or is it time to realign? We uncover the messages being delivered to customers, look for your internal "brand evangelists"—those who convey your Vision most fervently—and find out what fires them up about your firm. From the top down, one Vision needs to be shared by all to consistently convey it to the customer.
When we research Perception, we conduct interviews and surveys with your best customers, casual customers, and those who are not (yet!) your customers. Who shops with you and why? What do your customers want to see in your firm? Why do some customers stay loyal, while others go elsewhere? What can you learn from each group?
Imagine going where your VisionPoints as a road trip. VisionPoints’ Perspective provides the immediate landscape. Your Purpose describes the destination. The Perception of the public is the external business description showing the road you are on now.
To Pinpoint your essence, VisionPoints will align your strengths and goals with the road you are on. Should the destination be shifted? Are you on the road to get there, or do you need a new course? To continue the metaphor, are you headed in the right direction but only need to fix some potholes to get customers there faster, more smoothly, and to encourage more traffic? VisionPoints focuses and defines that course for your firm. In this fourth step we engineer your future direction, bringing Purpose and Perspective together, using Perception.
Our intensive strategizing, concept development, and interior, graphic, and interaction design preparation, production, and supervision, fully realizes your True Positioning in step four and step five, Presence.
We produce interior environments, signage and wayfinding systems, naming and corporate identity programs, packaging, brochures, annual reports, print advertising, Internet sites, and the element missing from many other offerings: the interactive experience design, a "roadmap" for you and your employees as you interact personally with your customers and business contacts, to integrate the personal experience with the physical and graphic environment.
A pretty shell or a technically stunning website is not worth anything if they don't relate to each other, reinforcing your Vision and your customers' needs in every physical or virtual interaction. Both fall apart if employees do not carry the Vision through in their appearance and behavior. Our goal: that you showcase your Vision and find business success through integrated, Maximum Customer Experience.
Follow-through and maintenance: At intervals you choose (usually three and six months after completion), VisionPoints revisits your firm for a quick Perception check—how are the elements of your Maximum Customer Experience being executed? How has the Experience Design Solution made your job easier? What's the impact on customers and the bottom line? We're obsessed with your success—we want measurable growth for your firm!
How Fast?
Although we follow our "Five Ps" procedure for every client, the Experience Design Solution we will engineer for you is completely custom. How fast your Solution is in place depends on a number of factors including your firm's size, your goals, and the depth of the physical changes necessary to take your Presence from concept to completion. Your firm's commitment to the project is also a factor in its speed, as getting needed approvals, gathering materials, providing access to staff for interviews, and scheduling other work are all within your control. A small firm with smooth approval process and moderate needs, redesigning and redirecting but not starting from scratch, might expect to be fully utilizing Maximum Customer Experience in as little as three months. A larger firm, or a firm with more extensive needs such as a new location, should expect the project to take at least six months.
Timing: As little as 3–6 months depending on complexity
See also “How About a Hurry?” below.
How Much?
The best way to determine how much your project will cost is to fill out our simple online form. All the factors listed above under “How Fast?” contribute to the answer. How much needs doing? We haven't met you yet! We really don't want to be coy, and we know you need to determine if Experience Design is within your budget.
Our integrated Solution represents a significant savings of time and fees compared with the purchase of separate interior and graphic products and services, which would involve some strategic steps being performed twice—and some not at all—by two or more firms.
This value is increased enormously by VisionPoints’ focus: every step is informed by Experience Design centered on your customers. Creating Maximum Customer Experience is both an investment and a value-added process. A redirected, re-energized company, poised for long-term growth, is the result.
How About a Hurry?
MicroScope
Got an upcoming event? Wishing for the Experience Design express? Let us put you under a MicroScope. Begin to power your Vision forward with a dip into the Experience Design Solution. What one element of your current customer experience needs the most immediate attention?
- Experience audit
- Name creation/evaluation
- Vision Statement development
- Competitive positioning review
- Customer perception check
- Interior design/location/signage recommendations
- Logo/printed materials evaluation
- Website analysis
- Marketing/promotions assessment
- Event design (trade event, open house, client dinner...)
Know exactly where the problem is? MicroScope can help you effectively, objectively pinpoint and solve your one customer experience issue. Begin to implement the benefits of True Positioning while examining only one issue. For projects with the narrowest focus, VisionPoints’ MicroScope gives direction and support to your own efforts.
Timing: As little as 7–14 days depending on the issue addressed
Pricing: from $500
Pinpoint Report
The Pinpoint Positioning Report provides the roadmap for your Customer Experience Makeover, leaving the execution of the plan elements to you. We provide complete Perspective, Purpose, Perception, and Pinpointing, through evaluation, research, interviews, surveys, intensive strategizing, and concept development. Your Report will detail the results of this work and include your Vision, True Positioning statement, company definition, market niche identification, and Driving Directions to show you how to direct the visual and interactive elements of your identity at your own pace, working on your positioning to drive business results.
Timing: 1–3 months
Pricing: from $4,500 for small firm of moderate complexity
With the Pinpoint Positioning Report, if you decide you are ready to implement the entire Experience Design Solution, simply let us know at any point. Adding in the fifth step—executing your plan to create a fully integrated Presence—is a change order that will add so much value to your project!
Choose VisionPoints for your Experience Design Solution, MicroScope project, or Pinpoint Positioning Report. Get started now!
