Hayes Media Group expands to include B2C and B2B customers
Driving Directions for the long haul: Strategic research and development and periodic Website Audits help the company to grow
Andy Hayes, travel author and new media consultant to travel industry professionals, found that as his online business grew, it was attracting two sets of customers—travellers and the professionals who serve them. He needed to create separate websites for each group, so he could meet their very different needs most effectively.
As Hayes Media Group made plans for refocusing the consumer site and creating a new B2B site, the size of the project required an outside eye at several key points.
VisionPoints was happy to partner with Andy in providing audits, direction, name development for the new site, and charting the course forward (literally) with suggested sitemaps and a focused product line to take the pain out of the company’s growing pains. We helped Andy create an expandable site architecture at each website, identify and cater to the needs of vacationers and the professionals who serve them, and maintain focus through a very large project that’s still a work in progress. In our audits over the course of the sites’ restructuring, we continued to offer near-term, long-term, and when-you-get-around-to-it fixes to guide Andy and HMG’s design team.
Click here to see the charts being used to grow online traffic and sales for Travel Online Partners and Sharing Travel Experiences.
How has this multi-level project helped Hayes Media Group? Andy says:
“Ok. So, as you can imagine, I was pretty blown away with the suggested sitemaps. Really powerful stuff.
“Just wanted to say THANK YOU for the comments on the product portfolio and suggestions on new products… your suggestions are so valuable and fantastic and good and delicious…. I’m so blown away by your resourcefulness and insightfulness.”
Working with Andy in the growth phase of his business has been (to borrow his word) fantastic as well. If you’re facing major changes within your company, we’d love to help you define and maintain your direction with research, strategy, design and development, and the outside Perspective that helps you spot trouble and opportunities along the road.
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