Is your company growing the way you want?
Whether you’re a do-it-yourselfer at wits’ end, looking for direction, or a busy business owner who wants a full-service solution, we’ve got you covered.
We deliver Experience audits and website user testing, strategic positioning, relevant, compelling content, and design solutions for your small business.
Let VisionPoints take you beyond “branding,” beyond “target markets,” beyond simple interiors and graphic design and buzz words like “Web 2.0.” With a Pinpoint focus on your Ideal Customer, we’ll create an Experience that truly matters to the people who want to buy from you.
You’ve got a great product or service. Once, it seemed like that would be enough to bring qualified buyers to your door. Sooner or later, you realize there’s a strategy to being in the right place when the right buyer needs you. Trying to figure it out in your rare free time is frustrating, time-consuming, not saving you much—worse, it’s not helping your business make money!
To position your business for sales growth and better word-of-mouth referrals we’ll ask (and find answers to!) these critical questions:
Why does the Ideal Customer finally go looking for you? What’s the pain point in his life or his business? Does your market actually feel the pain or do you just wish they would? Where does he or she see the value in your solution? Why now—what might trigger him (and what might hold him back)?
Benefits of Maximum Customer Experience
• Grow revenues—or stop the bleeding
• Retain and increase customer base—and make those customers happier
• Eliminate unnecessary marketing efforts that are not adding to the bottom line
• Increase word-of-mouth about your firm—the best kind of advertising!
• Improve employee performance and satisfaction with clear goals and direction
• Enhance vendor relationships
• Ease burden on management through seamless, integrated Maximum Customer Experience—focus on what matters most instead of worrying about details
How do the big companies maximize their profits?
At VisionPoints, we’re obsessed with your success. So when we’re examining the big companies, it’s to look for lessons for businesses like yours. Sure (like you perhaps), we love the genius of those folks up in Minneapolis making Target into a lifestyle; we think FedEx’s logo is perfect simplicity; we love all the hits and forgive the misses of Apple. The big boys are great. But some people think only those big companies can afford strategy and design that powers growth.
We know that you can, too, and you need to, to succeed.
The big companies want to maximize profit, and they know having the customer share in their Vision brings the loyalty to do that. We call this True Positioning. Can it be done on a smaller scale? Yes—but without a proactive solution, you continue doing what you’ve always been doing, until the customers stop coming. Failure slowly takes hold.
How exactly does Experience Design work?
Believe it or not, you see it in action every day.
For just a minute, let’s visit those big boys as an example. Check out Honda online: <automobiles.honda.com>. Quick, simple, facts-only site, directing you to their in-person experience. Without any fuss, their dealer locator is front-and-center, and pricing for every model is available without a single click. Imagine stepping into your local Honda dealership. Everything, from the decor, to the customer service, to the attire of the salespeople, to the product itself, leads you, with the expectations you brought, to choose to purchase or not to purchase a Honda.
Now check out Lexus online: <lexus.com>. Smoothly, you’re guided through the Lexus lifestyle. Even the site’s complexity, only friendly to a newer, faster computer, aims for the progressive and affluent target customer.
Step into your Lexus dealer. Did you dress differently? Did you come in a hurry, knowing exactly what you want, or just to browse and be encouraged by the well-groomed, unrushed staff? Now imagine it all again, this time considering buying a Hummer.
From your expectations to their execution, it’s entirely different, because True Positioning drives sales to the right customer at the moment when they need you.
This is the power of Maximum Customer Experience, and it’s not only the huge firms who can bring it to their customer.
You can, too. The truth is, small businesses like yours can create incredible Customer Experience that most big companies can’t compete with!
It’s time to help your Ideal Customer go beyond Hmm, I’ll think about it (and kicking your tires a while) to Yes, Let’s Do It. It’s time that we help you design your Maximum Customer Experience.
Ready?
If you need a full Solution to take care of research, focused strategy, and completed content and design work so your business is ready to grow, check out the Web Experience Solution for your online business, website, or blog; or for local PA/ DE/ MD/ NJ businesses, choose the complete Experience Design Solution, covering your website and your place of business.
Want just our eye-opening audits, research, and strategic positioning, to make sure your own time and efforts always target the Ideal Customer? Our Website Audit and (local) Pinpoint Report are great ways to take our insights and do the completed design and content writing yourself.
Be sure to check out the MicroScopes such as naming, tagline creation, and logo design—great small-scope projects that can stand alone or add value to any other VisionPoints Experience Design project.
Let’s get started today!
