MicroScopes
Got an upcoming event? Wishing for the Experience Design express? Let us put you under a MicroScope. Begin to power your Vision forward with a dip into the Experience Design Solution.
Many of these small projects can be added to our Experience Design packages at a discount, to add value without breaking the bank—or hire us for a MicroScope project alone to tackle your toughest problem first. The great thing about MicroScopes is that these projects are completed fast—most can be delivered in as little as 7–14 days.
Use the links that follow to jump to the section that interests you most, or read on to find out about all our MicroScopes. (By the way, if you prefer a simple, facts-only presentation, you can check out our Feature Comparison page.)
• Current name and tagline evaluation
• New name development and URL research
• Vision statement/ Mission statement development
• Competitive positioning review/ market research
• Current interior design/ location/ signage evaluation
• Logo/printed materials evaluation
• Other graphic design: Business card/ brochure/ stationery/ printed materials design
• Marketing/promotions assessment
What one element of your current customer experience needs the most immediate attention?
• Experience audit (audit and report)
For local PA/ DE/ MD/ NJ clients who need an expert evaluation of their in-person Experience. An excellent “checkup” for the health of your store, restaurant, hotel, or office—once in a while, once a year, or before and after major changes. This in-depth analysis of your sales process includes VisionPoints’ evaluation, 3 customer audits, and a report that ties it all together for you. Like all MicroScope projects, you’ll be ready to benefit from your Experience audit in as little as 7–14 days.
Valuable insights, speedy turnaround: only $550 as a standalone project. NOTE the in-person Experience audit is included as part of Pinpoint Positioning Report and complete Experience Design Solution.
Click here to get your Experience Audit started, or continue reading…
• Current name and tagline evaluation (audit and report)
What kind of first impression do your name and tagline (slogan) make right now? Whether you’re a startup or an established business, you need to know how you’re being seen in the critical first minutes of contact with a potential buyer.
Outside Perspective to help you strengthen your brand: just $150.
Click here to get your Name and Tagline Evaluation started, or continue reading…
• New name development and URL (web address) research
Your name is the most important ad you’ll ever write—the only one you can guarantee will be seen by every potential buyer who ever hears of you! This is your customer’s three-second gateway into knowing they’ve come to the right place, so you can’t afford anything less than a truly compelling name. Today, URL (web address) research is an essential part of the naming process—a name that can’t be found on the web may as well not exist. We’ll deliver both so you can get on with the business of shaping your business instead of staring at a blank page and waiting for inspiration!
For businesses needing to name a new product or service, for startups, and for established businesses ready for powerful change: $350 as an extension of any VisionPoints package; $450 as a standalone project.
Click here to get your Name and URL Development started, or continue reading…
Is your business’ name holding you back? For one Australian company it was a major stumbling point. Read about how we helped them connect to their Ideal Customer with a great new name.
• Tagline creation (3 versions)
A good tagline gets your whole Purpose into just a few words. A great tagline makes a potential buyer curious to know more. It supports your name—the most important ad you’ll ever write—and it makes writing ads, blog articles, web pages, brochures, and other copy flow better, too, because you’ve got to live up to the tag as you’re writing. Whether fun or serious, modern or traditional, your tagline needs to be an enticing tease that digs deeply into your Ideal Customer’s needs.
Help customers see themselves buying from you: $350 as an extension of any VisionPoints package; $450 as a standalone.
Click here to get your new Tagline started, or continue reading…
If you’ve decided to work with VisionPoints for a web-only, or integrated web and in-person, Experience project, you’ll find that both naming and tagline creation dovetail nicely into all the research and focusing that goes on in those projects—which is why as you read above, you noticed we offer a pretty hefty discount ($100 off!) when you order at the same time as any of our packaged services. A new name and tagline can be an important investment in being taken more seriously by those Ideal Customers we’re going to help you Pinpoint.
For folks who prefer to tackle these projects without our other services, we’re also able to work from your notes. We’ll ask you for the most well-defined version of what you’re all about (Ideal Customer/ why you’re the Ideal Solution/ problems talking to them/ benefits to them/ everything…), and get to work distilling paragraphs or pages into a name or a phrase that makes new customers relieved to have found you—and excited to do business with you.
• Vision statement/ Mission statement development
The poster on the wall that reminds you of what got you started in this business and why you love helping your Ideal Customers. The list of goals showing you and your staff how you’ll Deliver Delight to those customers and grow your business. These are your Vision statement and your Mission statement—guiding principles and actions that help you stay on track. Lofty stuff—and sometimes they’re just a lot of hooey from companies that don’t stand by them.
We’ll craft a combined Vision and Mission statement that comes from your heart, and helps make your Vision alive and exciting for you, your staff, and your customers. (Want to see what your statement could look like? Click to read ours.)
The big picture—Your Purpose and direction distilled into words to inspire and build your company on: $450
Click here to get your Vision/ Mission Statement started, or continue reading…
• Competitive positioning review (online market/ niche research and report)
What’s the business climate like for your specialization right now—are you in an emerging field, a steady, low-growth “middle-aged” field, or fighting the tides and looking to innovate in a field that to other businesses, may appear to be on the decline? We’ll dig into your field and give a brief overview of the road you face ahead. Getting down to the niche level, we review competitors’ online sales processes: how do they capture the prospect’s attention? Where do they excel—and critically, how can you shine all on your own, with a laser focus on the Ideal Solution you provide that no one else does?
The targeted market research you wish you had the time and expertise to do: included in all VisionPoints packages; $250 as standalone.
Click here to get your Competitive Positioning Review started, or continue reading…
• Current interior design/ location/ signage evaluation (audit and report)
A pared-down version of our Experience Audit (above)—for local PA/ DE/ MD/ NJ clients who want to focus only on the visual presentation of their company. This audit and report doesn’t cover customer service or other interactive aspects of in-person Experience—it does give you a snapshot of the initial impression that your physical space creates for customers, from driving up to your location, to how your interiors may affect a customer’s interest in buying, to using signage and other cues to get around outside and inside your building.
See what potential buyers see: included in Pinpoint Positioning Report and complete Experience Design Solution; from $350 as standalone depending on size of space.
Click here to get your Design Evaluation started, or continue reading…
• Logo/printed materials evaluation (audit and report)
In this evaluation we review your graphic “identity” design—logo, stationery, business cards, brochures, statements—and let you know the strengths and weaknesses of your printed materials. (Note: does not include your Internet presence. Use this link to learn about our Website Audit.) This is a great choice if you’re considering changes and need to know what tweaks should be at the top of your list to influence your buyers! Send us your materials via pdf email attachments—or via good old snail-mail so we can discuss the weight and feel as well as the purely visual impressions your graphics make.
Color, concept, paper, mood, layout—are you getting them right? Find out: included in Pinpoint Positioning Report and complete Experience Design Solution; from $150 as standalone depending on complexity.
Click here to get your Graphics Evaluation started, or continue reading…
• Logo design (3 versions)
The most compelling brand name can fail if it’s presented in a sloppy or dated visual format. Some of the most boring names are brought to life and made instantly memorable by graphics that reflect the brand and hook into the customer’s desires and expectations. Yes—your logo is that powerful. We’ll work from the research and strategy we’ve created for you as part of any VisionPoints package, or from your notes, to make your logo timeless and relevant for the buyers who really need you.
Show off how remarkable your business really is with an eye-catching logo designed with your business goals in mind as only VisionPoints can do: $550 as an extension of any VisionPoints package; $650 as a standalone.
Click here to get your new Logo Design started, or continue reading…
• Other graphic design: Business card/ brochure/ stationery/ printed materials design
Your graphic identity system is your salesperson when you can’t be around to make the sale, so the materials you leave with your customer need to be as well-put-together as the outfit you’d wear on a sales call. From your business cards to your sales brochure, your graphics should reflect the mood and goals of your company and your customers in everything from look to word choices to layout. Let VisionPoints simplify the task of selling with graphics that present exactly the mood you want—by integrating great design with your unique business Purpose, of course!
Complete your graphic identity with the pieces you need, talking straight to the customers who need you: from $450 as a standalone depending on complexity; $100 off quoted price as an extension of any VisionPoints package.
Click here to get your Graphic Design project started, or continue reading…
Non-profit causes need Maximum Customer Experience, too.
See the graphic icon VisionPoints designed when Mothering Magazine put out the call for an International Symbol for Breastfeeding.
• Marketing/promotions assessment (audit and report)
Want to know what’s working—and what needs your attention—in an ad, a postcard, a sales letter, or other promotions that aren’t converting enough buyers for your company? Send us your marketing materials and we’ll identify their strengths and weaknesses in terms of visuals, concept, and content, and let you know the best ways to get your marketing dollars working smarter for you as you rework your promotions.
Expert assessment helps you put your best foot forward: from $150 depending on complexity.
Click here to get your Marketing Assessment started, or continue reading…
Can rewriting one landing page make more money for you?
When VisionPoints wrote the copy for search engine optimization giants SEOmoz, their paid conversion rate jumped 330%. Click to see how a rush job turned into increased sales.
Know exactly where the problem is? MicroScopes can help you effectively, objectively pinpoint and solve your one Customer Experience issue. Begin to implement the benefits of True Positioning while examining only one issue. For projects with the narrowest focus, VisionPoints’ MicroScopes give direction and support to your own efforts—in as little as 7–14 days.
To see your choices in an easy chart style, check out our Feature Comparison page, where we also sometimes post special offers… check out our Frequently Asked Questions to learn more… or click any of the links above to get started with your MicroScope now!
