Who are you?
Has a change in your company got you thinking about your future?
• New funding—Rising (or falling) sales
• Change of ownership—Change of name
• New product introduction—New services
• Big announcement—Award—Event coming up
• Recent move—Expansion
• New customer—New markets
• Dissatisfied with current procedures—Time for a change in tactics
You’ve had help from a graphic designer. You’ve considered an interior designer, or maybe you’ve already worked with one. The butcher, the baker, the candlestick-maker… everybody comes at your project with their angle, and your message is getting confused. Enough!
If you’ve done it all yourself, you know it’s time-consuming, frustrating, not saving you a lot of money—worst yet, it’s not making you money.
You may have the greatest product or service in the world, but if your customers experience that scattered feeling you have, they’ll never catch on to you and spread the word!
The Five Ps to Drive Sales and Maximize Profits
Do your customers, suppliers, and employees feel connected to your success? Do they believe in you and share in your Vision, or is your company just one of many to them? You can increase loyalty, satisfy repeat customers, and drive enthusiastic referrals—through integrated Experience Design.
Can small businesses really have “fans” the way big firms like Coke and Pepsi do? (In many blind taste tests people can’t tell the difference, yet almost everyone has a favorite they are fiercely loyal to.) Yes, you can!
What power does a shared Vision have for smaller companies?
It’s Pop-the-Question Night, the most important night of all nights. Quick—which local restaurant ensures the answer is Yes?*
The power of being top-of-the-mind when your customer needs you.
Out-of-town guest wants a microbrew and great meal—where can you go?**
The power of having your customers share their secret source—you—with friends and coworkers.
Your answers will differ from ours, of course. Those answers that pop into your mind represent companies that are creating a truly memorable Experience for customers in your area.
That’s the power of Maximum Customer Experience, your best small business growth strategy. We take that strategy and break it down into a 5-step process to ensure every VisionPoints client is positioned for success. We call our exclusive process The Five Ps:
Perspective
of an outsider’s eye
Want to see the forest, not just the trees?
In this step, we bring in fresh eyes. We’ll tour your space, ask questions, and set goals with you. Like supercharged mystery shoppers, we take the time to audit your entire customer experience. Then, we sink our teeth into research on your company, the competition, and the trends in your field.
Graham wanted to see how the website for his new startup company was being perceived so he could create Maximum Customer Experience even before his new website’s launch. Read an excerpt from the user testing we did as part of his Website Audit.
Purpose
both original and current
Who do you think you are? Who do you want to be?
Through interviews with you and your staff we focus your Vision—the message, talents, viewpoints, and values which are your strengths. Do employees understand and contribute to your goals?
Perception
of the public
What is your “external business description”?
Are you meeting or exceeding expectations? Do you have capabilities or products that customers never ask about? Is the word about you getting out?
In this crucial step we uncover how your firm is perceived right now by current customers and prospects to determine the best ways to expand awareness and exceed expectations.
Clients who choose our Website Audit benefit from our Perspective and the sometimes-stunning insights in the Perception of the public in as little as 2–3 weeks. If you’d like the benefit of our expertise so you can tackle the solution yourself, contact us to get started right away!
Pinpoint
your essence
Definition:
Who are your ideal customers? What ideal solution do you provide?
The result of our comprehensive auditing and strategic research is your company’s True Positioning statement. Building on your strengths, we pinpoint your market, their motivations, and the offerings they look to you for.
Driving Directions:
Focused Vision. True Positioning. Interior and graphic design plans. Interactive experience map.
Your firm, redesigned at all points of customer interaction, ready to Go Where Your VisionPoints. This roadmap to the future will create customer experience that drives repeat business and word-of-mouth for rich customer relationships and long-term growth.
We love helping local small businesses to create radically improved in-store (in-office, restaurant, lodging…) experiences. If this sounds like you, please contact us today. In our Pinpoint Report we look at your website and your physical space and provide the roadmap for your Customer Experience makeover. You’ll know you’re positioned to drive business results, and you can complete the design work at your own pace.
Presence = Maximum Customer Experience
It’s all about results—time to execute the plan!
In the final step, we build and showcase your Vision with a complete graphic, physical, and customer service environment including: structuring your offer and content creation, full drafting/modeling, supplier research, subcontracted services/products, production, project management.
This is where integrated strategy and design powers growth. Your completed Presence reinforces company goals and customer needs.
Perspective, Purpose, Perception, Pinpoint, Presence: VisionPoints’ Experience Design Solution is our exclusive, five step process to power your Maximum Customer Experience.
Melinda’s business planning and coaching services needed Pinpoint focus on the women entrepreneurs she loves to work with. Read an excerpt from her Web Experience Solution.
Our newest offering, the Web Experience Solution, delivers your focused message to customers, starting with an audit and an in-depth assessment of their needs and taking the critical improvements off your shoulders with new content for key pages on your site.
And for local businesses in the greater Philadelphia/ Delaware Valley area, our Complete Experience Design Solution integrates your web presence, your physical location, and customer service for the ultimate in integrated, Maximum in-person Customer Experience!
Ready? Get started now!
*VisionPoints’ highly subjective answers: in Toronto: Six Steps on Colborne, Il Posto on Yorkville; in New Orleans: Bacco on Chartres, Palace Cafe on Canal; in Philadelphia: Rose Tattoo Café at 19th and Callowhill, Osteria on Broad.
**More highly subjective answers: in Wilmington, DE: Washington Street Ale House; in Boston: go to Durgin Park at Faneuil Hall, order a Sam Adams (we know, not a microbrew); in Albany: Valentines on New Scotland Avenue; in Washington, D.C.: the Brickskeller on 22nd Street, Dupont Circle; in Manhattan: drink in the atmosphere, forget what the beer is, at Pete’s Tavern on Irving Place.
Do write to ask us to lunch (we love it when clients do that!), do not write to complain that these are not your favorites.
When you are in our neck of the woods, north of Wilmington, DE, the best place for a working breakfast or lunch: Einstein’s Bagels on Marsh. We’re fiercely loyal.
