The Five Ps to Drive Sales and Maximize Profits
Do your customers, suppliers, and employees feel connected to your success? Do they believe in you and share in your Vision, or is your company just one of many to them? You can increase loyalty, satisfy repeat customers, and drive enthusiastic referrals—through integrated Experience Design.
Can small firms really have "fans" the way big firms like Coke and Pepsi do? (In many blind taste tests people can't tell the difference, yet almost everyone has a favorite they are fiercely loyal to.) Yes, you can!
What power does a shared Vision have for smaller companies?
It's Pop-the-Question Night, the most important night of all nights. Quick—which local restaurant ensures the answer is Yes?*
The power of being top-of-the-mind when your customer needs you.
Out-of-town guest wants a microbrew and great meal—where can you go?**
The power of having your customers share their secret source—you—with friends and coworkers.
That's the power of Maximum Customer Experience. The best way to grab new clients and old with this kind of power is through the Experience Design Solution, customized start-to-finish for your needs.
The Five Ps:
Perspective
of an outsider's eye
Want to see the forest, not just the trees?
In this step, we bring in fresh eyes. We'll tour your space, ask questions, and set goals with you. Like supercharged mystery shoppers, we take the time to audit your entire customer experience. Then, we sink our teeth into research on your company, the competition, and the trends in your field.
Purpose
both original and current
Who do you think you are? Who do you want to be?
Through interviews with principals and staff we focus your Vision—the message, talents, viewpoints, and values which are your strengths. Do staff understand and contribute to your goals?
Perception
of the public
What is your "external business description"?
Are you meeting or exceeding expectations? Do you have capabilities or products that customers never ask about? Is the word about you getting out?
In this crucial step we uncover how your firm is perceived right now by current and prospective customers and determine the best ways to expand awareness and exceed expectations.
Pinpoint
your essence
Definition:
Who are your ideal customers? What ideal solution do you provide?
The result of our comprehensive strategic research is your company's True Positioning statement. Building on your strengths, we pinpoint your market, their motivations, and the offerings they look to you for.
Driving Directions:
Focused Vision. True Positioning. Interior and graphic design plans. Interactive experience map.
Your firm, redesigned at all points of customer interaction, ready to Go Where Your VisionPoints. This roadmap to the future will create customer experience that drives repeat business and word-of-mouth for rich customer relationships and long-term growth.
Presence =
Maximum Customer Experience
It's all about results—time to execute the plan!
In the final step, we build and showcase your Vision with a complete graphic, physical, and interactive environment including: full drafting/modeling, supplier research, subcontracted services/products, production, project management.
This is where integrated strategy and design powers growth. Your completed Presence reinforces company goals and customer needs.
Perspective, Purpose, Perception, Pinpoint, Presence: VisionPoints’ Experience Design Solution is our exclusive, five step process to power your Maximum Customer Experience.
Ready? Get started now!
*VisionPoints’ highly subjective answers: in Toronto: Six Steps on Colborne, Il Posto on Yorkville; in New Orleans: Bacco on Chartres, Palace Cafe on Canal; in Philadelphia: Striped Bass on Walnut, ¡Pasión! on South 15th.
**More highly subjective answers: in Wilmington, DE: Washington Street Ale House; in Boston: go to Durgin Park at Faneuil Hall, order a Sam Adams (we know, not a microbrew); in Albany: Valentines on New Scotland Avenue; in Washington, D.C.: the Brickskeller on 22nd Street, Dupont Circle; in Manhattan: drink in the atmosphere, forget what the beer is, at Pete's Tavern on Irving Place.
Do write to ask us to lunch (we love it when clients do that!), do not write to complain that these are not your favorites.
When you are in our neck of the woods, north of Wilmington, DE, the best place for a working breakfast or lunch: Einstein's Bagels on Marsh. We're fiercely loyal.
