Dream Big. Deliver Delight. Drive Results.

Kelly Erickson is obsessed with your success!

Kelly’s on a mission to bring you back to the original Vision you had for your business—to showcase your passion and drive sales.

From working with clients like you and your business at VisionPoints, to starting her own companies, and working inside large and small businesses, she’s seen the pains, the joys, and the incredible power of creating a remarkable—Maximum!—Experience for your customers.

When Kelly speaks at your event she’ll bring real-world examples, straight-shooting style, and her sharp sense of humor to a presentation that sticks with listeners and gives them new tools they need to grow.

For more information about Kelly’s presentations, customizable for your audience, and available dates and speaking fees, use our simple contact form or email visionpoints (at) visionpoints (dot) net.

ARTICLE REPRINTS

Kelly calls ‘em as she sees ‘em. Check out these article reprints for a few examples of her incisive observations, frank style, and wry humor:

7 Secrets of McDonald’s Customer Experience: Download pdf OR Open in a new window

Birds Don’t Do It and Neither Do Bees (Valentine’s Special Edition): Download pdf OR Open in a new window

Sorry, I’m Taken and Jumping on the Bandwagon: Download pdf OR Open in a new window

Leonardo DiCaprio Sent Me a Letter Today: Download pdf OR Open in a new window

Speedy Pizza by Joe: Download pdf OR Open in a new window

Little Guitars and MCE: Download pdf OR Open in a new window

The Open Box: Download pdf OR Open in a new window

SPEAKING TOPICS

From short and aha! to longer speeches, in-depth workshops and group consulting, full of loads of actionable takeaway tips and strategies, the topics covered in Kelly’s presentations are customizable to the style of event you’re holding. Subjects are ripped from real clients’ most painful problems and most profitable successes, so listeners can immediately apply them to their own business and get results.

Why Aren’t We Making More Money?

No sexy answers here and no miracle cures. From her perspective as consultant and partner to many small businesses like yours, Kelly Erickson, owner of VisionPoints, The Experience Designers, hits hard with Why Aren’t We Making More Money because she tells it like it is—not like the quick-fix gurus want you to think it is.

You’re not alone—but she won’t leave it at that. Learn the steps you can take to move forward so you’ll never again have to ask, Why Aren’t We Making More Money?

You’re Not Our Target Market

Excluding customers or types of customers from your focus? You’d rather cut off your arm than stop gunning for every customer and every side project imaginable.

It’s not that you can’t “do it all,” though—Kelly’s going to explain to you why you shouldn’t.

Turn common wisdom on its head and start growing your sales and word-of-mouth referrals. She’ll cover strategy, profiling your Ideal Customer, and how much easier it is to reach the Ideal when you stop settling for “just anyone” in this surprising presentation.

The Last Big Competitive Edge: The Rise of Experience in Business Strategy

“This Experience thing… that’s not really for us, is it?” Kelly’s heard that from businesses small and large and she’s got an answer—Experience is all around you every day. Every purchase you make, and everything you sell, has an experience attached to it. If you want to profit from that reality, then it’s up to you: Will your experience be an accident, or will you make Experience Design a part of your winning strategy?

You might call Kelly Erickson an evangelist for Experience Design. After this presentation, you’ll definitely call her “obsessed with your success”—in a good way. And you’ll be ready to claim the last big competitive edge for your business.

Get Out! No, Really! A Contrarian View of New Media (and what you should do about it)

News flash:

“Social media.” “New media.” “Web 2.0.” They have NOT yet taken over the world.

In fact, huge numbers of people are still not using the web at all, and only a small minority of us make the Internet part of our daily lives. When deciding on products and services to buy, face-to-face word-of-mouth referrals still rule, and in spite of all the hype, “old” media like t.v., radio, and print still exert more power than online media. Though new media has tremendous power and potential, it’s still more like the squeaky wheel than the engine that drives business for most of us.

So if you’re a late adopter of the Internet for your business, you’re going to hear something not many thought leaders on the ‘net will confess to in this presentation:

All is not lost!

The Most Important Ad You’ll Ever Write

Based on the popular Naming 101 series at Kelly’s Maximum Customer Experience Blog, The Most Important Ad You’ll Ever Write takes you through the basics of naming and the new rules of Business 2.0, too. Whether you’re naming/ renaming the whole business, or adding a line of products or services, this practical presentation will convince you that no part of your business and marketing planning is as critical as this topic that’s so often tossed off in an hour or two.

You’ll come away with theory, strategy, and advice you can put to use right away, all told with Kelly’s trademark humor. Find out why this talk is definitely “A Cut Above”!

What You’ve Got That the Big Boys Haven’t Got

“Nobody goes there anymore. It’s too crowded.”
—Yogi Berra

It’s in our nature—we humans just love to spill a good secret. If enough of your customers are spilling the goods on you, Yogi Berra’s nightmare might become your business’ dream come true: success that builds on itself!

In business there’s no more powerful way to grow than through word-of-mouth. The key to word-of-mouth that spreads like wildfire is to provide an Experience your customers can’t wait to share. The big businesses can’t get that kind of word-of-mouth going for one reason—it’s hard to be a secret when your company’s huge.

Get tips and tricks your business can profit from, starting now, and become your customers’ Secret Source, after listening to this presentation from Kelly Erickson.

Is It Time To Hang Up Your Skates? Try This Before You Give Up on Your Dream!

Failure—it’s not the worst thing, you’ve heard. Failing can lead to great insights. Fear is a teacher. Stress—that’s bad—but you can talk yourself out of it.

Those are the mantras you whisper to yourself when your business is in decline. And you start to accept the decline.

Stop!

In this presentation Kelly’s going to help you end the stress. Own the bad times—and get defensive about them. Redirect your company toward the original Vision you slaved passionately for when you began. Finally get a realistic handle on achieving success for your business.

After this reality check, you’ll move from “hanging in there,” to concrete actions that are right for you and for your business.

What I Learned in Ten Years Off From Life

“Some folks think I should start this speech with the death threat that ended my marriage,” Kelly Erickson begins. Lucky for us, the end of her marriage was the beginning of VisionPoints, The Experience Designers, from her philosophy formed in those 10 years off—that everyone’s deepest need is to Go Where Your VisionPoints. Make no mistake, this isn’t a women’s talk. This is a people talk.

Kelly will take you from shock to laughter in this compelling, intimate talk that is still hyper-focused on what she now knows that can help your business grow today. Her signature presentation, What I Learned in Ten Years Off From Life is a can’t-miss for your group.

For more information about any of the topics above, email Kelly: kellye (at) visionpoints (dot) net.

PROFILE

Kelly Erickson is the Owner and Creative Director of VisionPoints, The Experience Designers, located in the Brandywine Valley north of Wilmington, Delaware, about 25 minutes from downtown Philadelphia, PA. We specialize in creating great Customer Experience through strategic, integrated interior and graphic design.

Great Customer Experience can help your company grow by driving repeat business and larger sales, creating loyal fans, and encouraging word-of-mouth referrals that lead to more business, to start the cycle again. In short, creating a great Customer Experience—or as we like to say, Maximum Customer Experience—may be the last big edge you have in today’s tight-on-time, tight-on-money economy.

That’s why right now, Kelly’s presentations are more relevant to your group than ever.

As a designer and a business owner, Kelly has always been obsessed with her clients’ success. Her presentations revolve around driving this success with good design and strategy. And measuring, proving, and growing real numbers with good design—for most small businesses, if it doesn’t bring in sales it doesn’t belong in the mix! She brings a background in management, interior and graphic design, and market research to her work with clients, and to her presentations.

“Can remarkable—Maximum—Customer Experience save your business? You bet! Through my blog, Maximum Customer Experience, one of the longest-running sources for great Customer Experience tips and strategies, and my work with clients at VisionPoints, I help plan the changes that make marketing to and connecting with your customers easier than ever before. If you’re under pressure to make this the best year ever (who isn’t?), I’d love to share the tips, tricks, strategies and stories of the best and the worst of Customer Experience with you at your next event.

“If you’re coordinating an event for small- to medium-sized business owners, managers, or other stakeholders, I’d be glad to discuss speaking with your group.

Email me at kellye@visionpoints.net

“When I speak with your group here are my goals: To give insights based on work we do at VisionPoints, issues I see when I’m out and about, and any tips I can so you’re ready to grow your company into a spectacular success. When some folks talk business it can get a little dry, but I’ve got a sense of humor and I’m not afraid to use it! I’ll tell tales just as I would if sharing stories at work. I’ve found one of the best ways to help you remember our talk is to keep things light.”

Kelly is the author of the well-respected Maximum Customer Experience Blog, an AdAge Power 150 blog and one of the longest running sources for great Customer Experience tips and strategies on the web. She has an absolute passion for helping other business owners and leaders to Go Where Your VisionPoints.

You can deliver an Experience that truly matters to the people who want to buy from you—beyond “branding,” beyond “target markets,” beyond simple interiors and graphic design and buzz words like “Web 2.0.” Kelly Erickson’s easy, informative style is sure to leave you itching to get right to work on your company’s Maximum Customer Experience!

Schedule Kelly to speak at your next event by filling out this contact form or emailing visionpoints@visionpoints.net.