Saved from Typographic Disaster! 7 Type Resources
Nothing says “cheap” like using the typefaces that came bundled with your Mac or PC to “uniquely brand” your company, or worse, letting your designer do it. Your company’s worth more than that. Your identity deserves better. Read more...
Have a New Logo Designed (“Rebrand”)
Rebrand (verb): To change the brand name, logo, or image of a product or company. Your logo is an important part of your image in a customer’s mind. This article details what to expect from your designer as you collaborate on your new design. Read more...
Why Is GoDaddy So Gosh Darn Ugly?
After today, you can have a better site than a $250 million company. Read more...
Was That You Throwing Your Money Out the Window Today?
Go ahead and be beautiful! Market your business! Just make sure customers can read it, okay? Outdoor legibility rules for trucks, billboards, and other signage. Read more...
The Web Is a Great Big Yellow Pages and Five Other Tech Truths Your Customers Won’t Tell You
Website or blog, it doesn’t matter. Your Internet Presence must be there. It must be available, engaging, and informative. Dusting off the Yellow Pages is becoming rare in real life, for one simple reason: It’s quicker and easier to dust off the computer. Read more...
Repeat After Me: I Do Not Need a Logo
Logo design debacles litter the corporate world (Xerox and the London Olympics have recently caused plenty of controversy). With piles of cash, logo designs and redesigns can fail spectacularly. You, my smaller-business reader, do not want to throw piles of cash out your window. Read more...
It’s Not All About the Web (but You’d Better Get on the Bandwagon)
A friend called to have me look up a local phone number the other day, and I realized just how much times have changed. First, I had to dig my phone book out of a drawer. While flipping through I asked why the need for the number? They have no website, so I can’t find out if they have what I need. I can’t even get their number off the Internet to call them, so I’m calling you. Read more...
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