Can you make the Experience of your company’s offerings fun? Would your customers pay to test-drive your product or service? Learn from one company that’s fugured out how to do just that. Read more...
Designing a smaller Customer Experience: How can your company extend what you offer to an audience that might like to taste a tease but isn’t ready to fully commit? Can you chunk out your product or service for tight wallets? Read more...
Are You a Manager or a Leader? Why Pushing Change Always Fails
Owners and managers we talk to who are dissatisfied with the company’s growth, will eventually point to their staff. “I love this work,” they say. “I’d do it without pay. Every year I offer more for good performance, but they don’t love the work and don’t want the company to succeed like I do. What’s going on?” Read more...
Warning: Some Friends Don’t Want You to Be Like Steve Jobs
Time to take on the issue of cookie-cutter vs. Innovation again. If your firm is like everyone else’s, then why should I choose you? If you want your business to grow and thrive, you’d better stand out—or you might as well sit down. Read more...
Uniqueness and Innovation: What Have You Got That I Haven’t Got?
How to really capture prosepective customers: Research, evaluate, innovate. Innovation is difficult but not impossible to come by. Your packaging of innovation is what will make your firm unique. Read more...
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