Why is everyone more excited to get customers from around the globe than from around the bend? No objection to far-flung clients. Of course not. Especially not if you were just about to shoot us an email. But why not let the mega-companies fight over global business in this lurching and wrenching economy? Do what they can’t do, and do it well. Read more...
How You Can Save Your Small Business
Undercapitalization is NOT the biggest reason startups fail. This is hard work. An investment of time, money, and oh, yes, really hard work. Get help with this if you can. Read more...
Dave Balter Does Not Want to Sell his Book
The surprising lessons you can learn from a guy you’ve never heard of: the founder and CEO of Boston-based buzz marketing firm BzzAgent. A company whose main purpose is to find ways to help his clients generate Word-of-Mouth, otherwise known as “buzz.” Read more...
The Long, Winding Road to the Top (of the Mind)
You know where you want to go, but the public knows the road you’re on now. Put together an assessment of the Perception of the public, and begin today to align it with your Purpose. Read more...
3 Critical Lessons You Can Learn From the Big Boys (and One You Can’t)
From beginnings (often in garages...) to behemoths, their top people had a clear Vision, and communicated it clearly and with devotion to detail. Read more...
Dunkin’ Donuts Is the Anti-Starbucks
It’s hip to be cheap! Read more...
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