Hi. I’m Kelly Erickson, owner of VisionPoints, The Experience Designers. A long time ago, a mentor advised me to give up on Experience Design for small business.
“Nobody wants to provide Maximum customer experience,” he said. “Startups, small business owners, lots of smart entrepreneurs I know—they only want to give Good Enough customer experience.”
If that describes you, then our company won’t be a good fit for you. I have a lot of respect for him, but I believe he got it dead wrong. Since that coffeeshop conversation our little company has worked with many small businesses with passion for their products and services baked right in to their core. I want this company to help those passionate business owners Deliver Delight to a steadily growing customer base.
If you’re still with me, maybe it’s because you know that good enough is not enough for you. Good enough is what your customers can get any day, anywhere. With the continuing, stratospheric growth of the Internet our world is shrinking—and expanding— all at once. We can get good enough from halfway around the globe… at a price you’d never consider selling your own hard work for. There is a solution.
The last competitive advantage
That’s why you need Maximum Customer Experience. In this hyper-connected world (and tight-wallet economy), the last frontier of real competitive advantage is in the Experience that only your company can provide. Online and off, your entire design, customer service, and sales process IS an experience for your customers. It’s as unique as your fingerprint and you’ll never need a patent to protect it—but if it’s not Maximum Customer Experience, no buyers will take time from their busy days to rave about you and help you create sustainable growth.
What we do
We help your company go where your VisionPoints.
My team and I dig into your goals, focus your Vision, and follow it all the way through to the execution of your finished plan, writing, and design.
Do your customers, suppliers, and employees feel connected to your success? Do they believe in you and share in your Vision, or is your company just one of many to them? You can increase loyalty, satisfy repeat customers, and drive enthusiastic referrals—through integrated Experience Design.
I’m passionate about creating Maximum Customer Experience for smaller businesses. I believe in measuring, proving, and growing real numbers with good design. You want more than pretty—you want a road map to your future growth. That’s why you call VisionPoints.
No more coordinating separate efforts! VisionPoints is one company, one complete Solution for small- to mid-sized businesses, providing strategic positioning, content, interiors, graphics, and customer service that powers growth.
Wherever you are in the world, our Website Audit and Web Experience Solution are perfect for finding out the truth about your online presence and making the critical improvements that will grow your business.
If you’re ready for concrete steps to improve the top line at your restaurant, hotel, store, or office, we offer our Pinpoint Report and Complete Experience Design Solution for clients in the greater Philadelphia (PA/ DE/ MD/ NJ) area, to dig deeply into the Customer Experience at your physical “bricks-and-mortar” location.
What are we waiting for? We’re ready to help your company drive sales and word-of-mouth referrals. Let’s get in touch and start creating your Maximum Customer Experience today!
